MARRIOTT INTERNATIONAL, Bethesda, MD 2007-Current

Global Hospitality Company

Director, Ecommerce Product Development

Manage team of 20 content developers, writers and editors supporting Marriott’s $6.2 billion website channel
Responsible for content creation, publication and maintenance for Marriott.com and global sites
Lead product development project to deploy new automated content translation system
Serve as business owner for Marriott’s Vignette Content Management System
Serve as Product Development Lead for the website redesign of Marriott’s 3000 properties
Serve as Product Development Lead for modernization of Marriott’s electronic personalization marketing systems

REUTERS GROUP PLC, Washington, DC 2004-2007

Global multimedia news agency

Reporter & Ecommerce Strategist

Report and write on the U.S. Securities and Exchange Commission, financial regulations and legislation.
Develop and test emerging electronic media products for next generation Reuters strategies.

Developed comprehensive network of sources in financial markets and U.S. Government
Articles published globally by news organizations including the New York Times, Wall Street Journal, USA Today, and web-based news organizations including Yahoo Finance, CNN.com, washingtonpost.com and MSNBC.com.
Led product planning workshops to identify new product ideas including Reuters’ blogs, electronic newsletters and customer generated journalism.
Developed product ideas, prototypes and staffing plans for next generation web-based products.

CISCO SYSTEMS, San Jose, CA 2001-2003

Computer networking equipment manufacturer

Manager Product Marketing and Business Development

Responsible for all aspects of product marketing for two switching products including messaging, channels, customer targeting, international focus group testing, budget development, press relations, promotions and awareness programs, launch and alliances. Manage 15 person matrix product marketing team.

Turned failing product into significant revenue and profit producer.
Successfully developed launch plan for first version of a product for new customer segment.
Initiated and negotiated business relationship with Rockwell Automation; met directly with customers to win critical customer accounts including Starwood Hotels and NTT.
Defined solution marketing program to target hotel industry as early adopters and reference customers.
Developed simple product demonstrations to communicate product capabilities to non-technical buyers.

SNAPFISH, INC. San Francisco, CA 1999-2001

Online digital photography services company – snapfish.com

Director Product Management and Marketing

Define and deliver product and roadmap from scratch in four months including the recruitment and hiring of critical staff.

Delivered product on time and on budget. Met profitability targets based on customer acquisition costs, customer service costs, and revenue per customer.
PC Data ranked Snapfish.com first in its class for usability and customer satisfaction two months after launch.
Defined and executed marketing activities, promotions, co-marketing deals, and advertising.
Recruited and managed permanent 7 person product management, project management and design team.
Mentored & coached team in making product tradeoffs, setting and achieving objectives, and managing successful delivery of new online services. Prepared performance reviews.
Negotiated and implemented product and co-marketing deals with Kodak, SBC Communications, Compaq, and other small vendors.

NETSCAPE COMMUNICATIONS CORP.,

Mountain View, CA 1996 – 1999

Internet software and media company

Senior Product Manager, 1998-1999

Responsible for definition, delivery, launch, and product P&L of key B2B product designed to retain key customers enabling the sale of the company.

Defined and delivered PublishingXpert product and roadmap, an enterprise application for large-scale publishing on the internet.

Prepared all product marketing, sales training, press and launch materials. Managed product launch of renamed and re-branded version.
Negotiated third party revenue sharing contracts for critical product components.
Participated in closing or retaining business at several customers including Dow Jones, The Arizona Republic and Thomson Financial.
Tripled quarterly revenue.

Assistant to the CEO, 1996-1998

Provide competitive analysis, prospect tracking, and strategic management of CEO’s sales efforts

Reported to and worked directly with CEO James Barksdale on a daily basis.
Prepared for and participated in all CEO sales meetings including General Motors, Ford, TRW, Citibank, Nestle, and BMW.
Tracked and resolved major customer service issues that reached the Office of the CEO.
Prepared speeches, presentation materials and product demonstrations for CEO appearances.
Supported litigation efforts on Microsoft antitrust case by lobbying the U.S. Congress, State Attorneys General, and the U.S. Department of Justice. Prepared. Presented business, technical analyses and product demonstrations to U.S. Senators, U.S Department of Justice Officials and officials from several states.

Competitive Analyst, 1996

Prepare weekly written reports on the strategies, products, and sales programs of Microsoft, Sun, IBM/Lotus and others.

Wrote 5000 word weekly report designed to describe complex, technical competitive landscape to non-engineering audience.
Directly assisted sales force in developing strategies to counter Microsoft sales tactics.

ERNST & YOUNG LLP, New York, NY 1991-1994

Accounting and Consulting Firm

Senior Consultant, Corporate Finance and Restructuring Group

Develop strategic business & refinancing plans for distressed companies.

Analyzed cash flow, debt financing covenants, balance sheet fundamentals, EBITDA & other valuation metrics to help negotiate debtor-in-possession and other distressed company financing agreements.
Analyzed operational performance including cash management, and expense structure

EDUCATION

MBA, Finance, New York University, New York, NY

MS, Journalism, Columbia University, New York, NY

BA, Spanish, Colgate University, Hamilton, NY